Jul 2025
Australia at a productivity crossroads
Reform, resilience, and the implications of the RBA’s steady hand Australia’s economic future is at a critical stage, as the RBA’s decision to hold interest rates steady at 3.85% points
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Jun 2025
WA Budget 2025: WA’s Budget is ‘made’ for business
While the dust is settling on the Western Australian State Budget 2025, for the savvy business owner, the true story emerges not from flashy announcements, but from the strategic undercurrents.
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Jun 2025
Renewable energy projects giving back to the community
Regional communities across Western Australia are about to get a seat at the renewable energy table, thanks to groundbreaking guidelines recently released by Energy and Decarbonisation Minister Amber-Jade Sanderson. The
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Jun 2025
Systems first: The importance of delaying aged care reforms
Aged care sector providers have welcomed the decision to delay the start date for the Aged Care Act, to allow more time to ensure reforms are implemented with minimal disruption
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May 2025
Behind the shuffle: What Canberra’s cabinet moves mean for WA
With a record majority and the biggest caucus since Federation, the Albanese Government has pressed reset on its Cabinet, bringing in new voices, recalibrating portfolios, and, yes, reshuffling a few
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May 2025
Renewables power Labor to victory, as nuclear sinks the Coalition
With Labor clinching a record-breaking victory in the 2025 Australian Federal Election, the Albanese government has been handed a decisive mandate to accelerate the delivery of renewable energy and establish an environmental protection agency.
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May 2025
2025 Federal Election analysis
Purple experts wrap up the Federal Election2025. Saturday night's watershed election result delivered an outcome beyond even the expectations of seasoned Labor strategists.
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Apr 2025
Opposition Leader Basil Zempilas and Leader of The Nationals WA Shane Love unveiled the new-look shadow cabinet late last week, reflecting the Liberal leader’s plan to present a united opposition
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Mar 2025
Petrol or power bills? The election question no one’s saying out loud
This week, the stage was officially set. With Jim Chalmers delivering the Federal Budget, Peter Dutton offering his budget reply, and Prime Minister Anthony Albanese officially calling the election for
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Mar 2025
Decoding the fiscal forecast: what does the Budget mean for business?
The 2025-2026 Federal Budget was brought on in its full form thanks to ex-Tropical Cyclone Alfred being in the direct path of any ambition Prime Minister Anthony Albanese may have
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Mar 2025
WA Cabinet reshaped to mirror future of State’s economy
Today's broad-brush reshuffle of the Cabinet that will lead the Labor Government's third term in Western Australia has seen Premier Roger Cook reshape key portfolios, in a move that demonstrates significant insight into the policy areas that will likely shape the future of the State’s economic success.
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Feb 2025
Fran Lawrence has been appointed Chief Executive Officer of Purple, Western Australia’s biggest strategic communications agency. Formerly Senior Director at Purple, Ms Lawrence has been with the agency for almost
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