Why organisations come to us for media relations

Organisations seek our support when they want to build presence, influence conversation or ensure their expertise is recognised in the right places. Many internal teams struggle to generate stories with genuine news value or to manage media relationships at scale. Our specialists, many of them former journalists, understand how newsrooms work, what matters to editors, and how to shape stories that are timely, credible and relevant.

How we support

We work with clients to define their story, identify relevant angles, prepare spokespeople, and build lasting relationships with trade, state and national media. Our focus is on strengthening visibility without sensationalism, delivering clarity without overreach, and earning trust over the long term.

What makes Purple different

  • Deep newsroom literacy, grounded in years of trade, state and national reporting.
  • Strategic visibility, a focus on influence, not just volume.
  • Senior spokesperson support, helping leaders show up well in print, broadcast and digital.
  • Credible, ethical media relationships, no shortcuts, no scattergun pitching.

Examples of our work

Developed and delivered ongoing thought leadership campaigns for a chief executive at a major listed organisation, building a consistent and credible voice across industry media.

Managed media engagement across a series of significant corporate announcements for a major organisation, securing accurate and widespread coverage across national, financial, and sector media.

Guided national spokespeople through high-stakes media moments, delivering clear, on-message coverage that shaped public understanding of a complex issue.

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Because nothing changes if you can’t cut through

Preparing to face the press? Explore our Media Training.

Ready to be heard in the right places? Let's talk.

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Related services

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Profile raising

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Internal communications

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Why Purple

We help you…

Be more
strategic

We see the whole board and spot patterns others miss, challenging thinking and providing considered counsel to change the game.

Bring smarter
thinking
to
the table

We work alongside your team, using hard-won expertise and cross-disciplinary skills to reveal insights and create clarity.

Move
the dial

Our results are immediate and enduring. We shape ideas, land messages and drive action, maximising your investment and our impact.

During big internal changes, people need honesty, reassurance and practical information, all at the same time. We help find the right words and the right format to communicate change.

When everyone is talking about the same thing, we help find a different way in. We step back, look for a new angle, and shape the story so it feels interesting enough to earn attention.

When major sector change occurs, we shift the conversation from policy to people. We help clients communicate what’s actually at stake, so the message cuts through and lands where it matters.

In highly regulated industries, good ideas don't always speak for themselves. Getting them across the line takes the right expertise across government advocacy, media management and strategic positioning. We work with clients through every stage of that journey, not just the moments that feel urgent.

Michael Cairnduff

See our full case study

Our most effective work is measured by its ability to shift behaviour in meaningful, lasting ways. We achieve this by working with trusted voices who bring lived experience within their communities. When messages are carried by the right people, they gain authenticity, resonate more deeply and extend their influence well beyond the limits of traditional campaign channels.

What drives our best work isn't just expertise, it's the genuine care that sits behind it. When a campaign is built around supporting people in need, that combination of knowledge and compassion is what takes it beyond what's expected.

During big internal changes, people need honesty, reassurance and practical information, all at the same time. We help find the right words and the right format to communicate change.

When everyone is talking about the same thing, we help find a different way in. We step back, look for a new angle, and shape the story so it feels interesting enough to earn attention.

When major sector change occurs, we shift the conversation from policy to people. We help clients communicate what’s actually at stake, so the message cuts through and lands where it matters.

In highly regulated industries, good ideas don't always speak for themselves. Getting them across the line takes the right expertise across government advocacy, media management and strategic positioning. We work with clients through every stage of that journey, not just the moments that feel urgent.

Michael Cairnduff

See our full case study

Our most effective work is measured by its ability to shift behaviour in meaningful, lasting ways. We achieve this by working with trusted voices who bring lived experience within their communities. When messages are carried by the right people, they gain authenticity, resonate more deeply and extend their influence well beyond the limits of traditional campaign channels.

What drives our best work isn't just expertise, it's the genuine care that sits behind it. When a campaign is built around supporting people in need, that combination of knowledge and compassion is what takes it beyond what's expected.

Case studies

View related case studies and see how what impact you can have when you Add Purple.

CONTACT US

add-purple

Because great minds don’t think alike

Are you looking for a communications partner or have a pending project in mind? Let us know through the form and we will respond swiftly to set up a call – or if the matter is urgent, please contact us on our office number 08 6314 6300.