Why organisations come to us for media relations
Organisations seek our support when they want to build presence, influence conversation or ensure their expertise is recognised in the right places. Many internal teams struggle to generate stories with genuine news value or to manage media relationships at scale. Our specialists, many of them former journalists, understand how newsrooms work, what matters to editors, and how to shape stories that are timely, credible and relevant.
How we support
We work with clients to define their story, identify relevant angles, prepare spokespeople, and build lasting relationships with trade, state and national media. Our focus is on strengthening visibility without sensationalism, delivering clarity without overreach, and earning trust over the long term.
What makes Purple different
- Deep newsroom literacy, grounded in years of trade, state and national reporting.
- Strategic visibility, a focus on influence, not just volume.
- Senior spokesperson support, helping leaders show up well in print, broadcast and digital.
- Credible, ethical media relationships, no shortcuts, no scattergun pitching.


