Why organisations come to us for AI training

Organisations come to Purple when they recognise that generative AI is changing how their teams work – and want to move forward with confidence rather than caution. Many teams are already experimenting with AI tools informally, without the governance frameworks, practical skills or strategic understanding needed to maximise the benefits and manage the risks.

Leaders want their people to be informed, not overwhelmed. They want to build meaningful capability that improves productivity, supports better outputs and reduces the risk of misuse – tailored to the real work their teams actually do.

How we support

We offer two levels of AI training, from an accessible introduction through to hands-on, team-specific capability building.

  • Introduction to AI is a 90-minute session helping teams understand the opportunities and risks of generative AI. Participants explore practical use cases, workflow integration and governance considerations, leaving better equipped to use AI responsibly and productively in their daily work.
  • In-Depth, Team-Specific AI Training is a 3.5-hour workshop providing tailored, hands-on guidance based on your team’s day-to-day work. Participants explore relevant tools, develop effective prompting techniques and practise applying AI to real scenarios – building immediate, practical capability that can be applied from day one.

What makes Purple different?

  • Trainers with deep expertise in communication, content creation and strategic AI application.
  • Programs tailored to your team’s actual work – not generic toolkits. Clear focus on governance, ethics and organisational risk alongside practical skills.
  • Ability to connect AI training to broader communication strategy and workflow improvement.
  • Part of a broader Purple AI advisory and implementation capability.

Examples of our work

Delivered AI training programs for communication and corporate affairs teams across multiple industries, improving productivity and governance maturity.

Supported an organisation in developing an AI governance framework aligned to practical, team-level training outcomes.

Facilitated team-specific AI workshops for a professional services firm, embedding AI tools into daily content and communication workflows.

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Because AI is only as good as the people using it

Looking for broader AI strategy and advisory support? Explore our Communications Strategy capability.

Talk to us about preparing your organisation for the AI-enabled workplace.

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Why Purple

We help you…

Be more
strategic

We see the whole board and spot patterns others miss, challenging thinking and providing considered counsel to change the game.

Bring smarter
thinking
to
the table

We work alongside your team, using hard-won expertise and cross-disciplinary skills to reveal insights and create clarity.

Move
the dial

Our results are immediate and enduring. We shape ideas, land messages and drive action, maximising your investment and our impact.

We help clients build confidence to communicate clearly under pressure. It’s rewarding to see clients leave our media and presentation training sessions having learnt a new skill they can immediately apply.

Danika Ferguson

See our full case study

AI adoption usually stalls not because of the technology, but because people aren't sure what it means for them. We work with teams at every level, sceptics as much as enthusiasts, and focus on building confidence before anything else. Once that's there, the rest follows.

Ruth Callaghan

See our full case study

We help clients build confidence to communicate clearly under pressure. It’s rewarding to see clients leave our media and presentation training sessions having learnt a new skill they can immediately apply.

Danika Ferguson

See our full case study

AI adoption usually stalls not because of the technology, but because people aren't sure what it means for them. We work with teams at every level, sceptics as much as enthusiasts, and focus on building confidence before anything else. Once that's there, the rest follows.

Ruth Callaghan

See our full case study

We help clients build confidence to communicate clearly under pressure. It’s rewarding to see clients leave our media and presentation training sessions having learnt a new skill they can immediately apply.

Danika Ferguson

See our full case study

AI adoption usually stalls not because of the technology, but because people aren't sure what it means for them. We work with teams at every level, sceptics as much as enthusiasts, and focus on building confidence before anything else. Once that's there, the rest follows.

Ruth Callaghan

See our full case study

We help clients build confidence to communicate clearly under pressure. It’s rewarding to see clients leave our media and presentation training sessions having learnt a new skill they can immediately apply.

Danika Ferguson

See our full case study

AI adoption usually stalls not because of the technology, but because people aren't sure what it means for them. We work with teams at every level, sceptics as much as enthusiasts, and focus on building confidence before anything else. Once that's there, the rest follows.

Ruth Callaghan

See our full case study

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CONTACT US

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Because great minds don’t think alike

Are you looking for a communications partner or have a pending project in mind? Let us know through the form and we will respond swiftly to set up a call – or if the matter is urgent, please contact us on our office number 08 6314 6300.