Why organisations come to us for social media and digital marketing training
Organisations come to Purple when their teams need to use digital platforms more strategically, confidently, and consistently. Many communicators and marketers produce content regularly but lack the structured skills to optimise performance, manage risk, or connect digital activity to broader organisational goals.
For leaders, the challenge is often visibility – understanding how to build a credible presence online without creating new risks. For communication and marketing teams, it is about lifting the quality, consistency, and impact of what they publish. We help both.
How we support
We offer a range of programs, from focused masterclasses to bespoke capability-building workshops, tailored to the platforms, audiences and goals that matter to your organisation.
- Social Media for Leaders is a half-day masterclass building digital confidence and strategic awareness for executives. Participants strengthen their LinkedIn presence, understand platform risk and governance, and learn how to engage key audiences more effectively online.
- Social media — Bespoke is a tailored training program developed following a scoping workshop with your team. Modules can cover writing for social, AI for social media, content strategy, analytics, governance, personal brand and more — focused on the platforms and skills most relevant to your organisation.
- LinkedIn Masterclass is a focused 90-minute session helping professionals build credibility, optimise their profiles, and strengthen visibility for themselves and their organisation. An ideal professional development or lunch-and-learn session.
- Social Media Specialisations are targeted modules covering content development tools, content stacking, digital community management, social media management tools, platform fundamentals and writing for social.
- Digital Specialist Modules are specialised sessions covering writing for the web, data and reporting, growth marketing, SEO fundamentals, email marketing, and message house development.
What makes Purple different?
- Programs shaped to your organisation’s specific platforms, goals and capability maturity. Trainers who combine real-world digital expertise with communication strategy.
- Practical, immediately applicable skills – not just theory.
- Clear focus on governance and risk alongside creative capability.
- Integration with broader communication strategy where needed.
