Why health and aged care organisations come to us
In health and aged care, trust is everything. It is the foundation upon which you care for patients, support residents, and reassure families. But that trust is fragile. In an environment of intense public scrutiny and complex regulation, maintaining it requires communication of the highest calibre. We are the partners that health and aged care leaders turn to when they face their most sensitive challenges. We provide the calm, strategic counsel needed to protect your mission of care.
How we support
Our support for public and private hospitals, aged care providers, and peak health bodies is grounded in experience and discretion. We provide decisive crisis and issues management to protect your reputation when it is under threat. We help you navigate complex policy and regulatory change, including responses to major inquiries. Our team designs and delivers empathetic engagement programs for patients, residents, and their families, and executes powerful public health campaigns that inform and empower the community. We also work with you to support your dedicated workforce through periods of high pressure and organisational change.
What makes Purple different
- Extensive experience with sensitive issues, including providing counsel to clients responding to Royal Commissions and managing communications for critical incidents.
- Deep understanding of the entire health ecosystem, from public and private hospitals to aged care providers, community health services, and peak bodies.
- A proven track record in delivering major public health campaigns that successfully reach diverse and marginalised communities.
- Senior crisis counsel trusted by the boards and executive teams of some of Australia’s leading health and aged care organisations.
