Insights

Jun 2016

A short history of political party branding – Liberals

Following our recent examination of Labor’s party branding, this week it is the turn of the Liberal Party of Australia. Jamie Wilkinson considers how the Liberals present themselves to the

Jun 2016

A short history of political party branding – ALP

Over the coming weeks, we will be investigating how political branding has changed over the last five decades for the major political parties. Jamie Wilkinson starts with a look at

Jun 2016

Doing business with government

With the down-turn in the resources sector and other parts of the economy, many businesses are looking to pick up work in the famously steady government sector. However, signing contracts

Jun 2016

Your 2016 Diggers & Dealers checklist

It’s that time of year again when Diggers & Dealers is just on the horizon, so Art Director Cameron Jones has put together of a helpful checklist to ensure you’re

Jun 2016

Purple a finalist in global PR awards

Last night (31 May 2016), Purple’s work on the #heartofgold campaign was recognised at the COMM PRIX 2016 Awards in Toronto, Canada. We’ve said it many times, our priority is

May 2016

How to manage the modern media landscape

Unless you’ve been living under a rock, you’ll have noticed the media landscape has undergone a significant transformation, our Director Fran Lawrence discusses how to manage these changes. Less than

May 2016

Latin America ready to dance

Although long the runner-up to Africa in terms of attracting foreign investment from Australian resources companies, Associate Director Michael Cairnduff explores how some of the more favourable jurisdictions in Latin

Apr 2016

Can social media sway elections?

10 years ago social media didn’t exist in politics, Associate Director Ruth Callaghan discusses how today it plays an increasingly vital role in how a politician is perceived and his

Feb 2016

Purple wins Asia-Pacific Excellence Award

Purple has been awarded the winner of the Asia Pacific Excellence ‘Association’ Award for the #heartofgold campaign, Associate Director Caroline Thomson gives us a run-down of the award-winning campaign. The

Jan 2016

How do you sell your project to government?

Government Relations Director Richard Harris looks at how to talk up a new business project to a busy government audience. New business projects have long been the lifeblood of the