Purple wins Asia-Pacific Excellence Award

Purple has been awarded the winner of the Asia Pacific Excellence ‘Association’ Award for the #heartofgold campaign, Associate Director Caroline Thomson gives us a run-down of the award-winning campaign.

The team at Purple coordinated a fully integrated campaign for the Gold Royalties Response Group, uniting Western Australian gold miners under the #heartofgold brand in their response to the State Government’s royalty review.

Purple took out the award in the ‘Associations’ category, which recognises organisations that move an industry forward through its communication efforts.

Managing director Warrick Hazeldine said the outstanding success of the campaign demonstrates the value of an integrated approach to communications.

“We are incredibly proud to receive this international award recognising a clearly communicated research-based campaign delivering significant outcomes for the West Australian gold sector.

“The sector employs over 50,000 people, pays more than $400 million in royalties and taxes and delivers $8.7 billion in revenue for the state of Western Australia.”

“The #heartofgold campaign successfully used a mixture of digital communications, government relations, media relations and stakeholder engagement which all played a critical role in the state government’s decision to not increase royalties.”

“The success of the campaign and the widespread recognition it has received from industry demonstrates the strategic benefits of informing and engaging stakeholders using the most contemporary platforms.”

“We’re proud to be Perth’s only fully-integrated strategic communications agency and this award is another testament to the strength of our ‘greater together’ company culture.”

The Asia-Pacific Excellence Awards attracted more than 2,600 entries globally. The official awards ceremony will be held in Singapore on 1 April 2016.