Purple a finalist in global PR awards

Last night (31 May 2016), Purple’s work on the #heartofgold campaign was recognised at the COMM PRIX 2016 Awards in Toronto, Canada.

We’ve said it many times, our priority is helping clients meet their strategic objectives rather than winning awards. But it’s always nice to receive recognition for a job well done.

The #heartofgold campaign was a public awareness initiative on behalf of the Gold Royalties Response Group (GRRG). It highlighted the social and economic benefits of Western Australia’s gold miners, and successfully stopped an increase in the gold royalty which would have damaged the industry.

COMM PRIX 2016 is a global awards program to honour the best work in communications and public relations and to advance an organisation’s relationships with essential stakeholders. Our #heartofgold campaign was one of only 10 from around the world to be recognised.

Our thanks to Marion MacKenzie from WPP stablemate GCI Canada for representing us at the event.