Email Marketing

Email marketing is one of the most powerful and direct ways of reaching your audience. Email marketing, or Electronic Direct Mail (EDM), is an essential part of a digital marketing mix. It is excellent for distributing announcements, updates, newsletters, promotions, feedback, events and transactional information such as that regarding a sale or process.

Purple develops beautifully designed professional email templates to suit your marketing and messaging objectives. Templates are built on a responsive platform to enable perfect appearance and presentation on desktop, smartphone or tablet device.

Email marketing can also be highly personalised. Incorporating the recipient’s name and details into the email and delivering it in local time no matter where they are in the world makes your organisation appear professional, and suggests a duty of care and respect for your stakeholders.

The crafting of lists and segmentations help enable delivery of messages that are more relevant to the reader, retaining their interest and respecting any unsubscribes. Lists can be built quickly through website integrations such as the embedding of signup forms.

As an email marketing agency, Purple understands the importance of branding. Email marketing templates are built to be mindful of your existing brand or style guide, or incorporated into your new branding. Fonts, colours and imagery are all carefully considered when email marketing.

Naturally, email marketing is complimented with in-depth analytics to give you insights into open rates, hard and soft bounce rates and various other metrics.