Digital Strategy

Few things can be as effective as a successful digital strategy.

Done well, a strategy for digital offers a roadmap to increased visitors and conversions, decreased costs, and higher engagement and brand awareness.

At Purple, our digital team grasps not only complex digital theory, but also has a depth of knowledge of platforms, integrations and solutions which make the roll out of our strategies more efficient and cost-effective.

With proven outcomes delivered through integrated campaigns, we make use of social media, strategically developed corporate websites, video content, content marketing, automation, and real-time analytics to delight our clients.

Digital Strategy Workshop

Held at Purple’s headquarters in Perth, our workshops help define the goal and success metrics of your digital activities, and help scope the investment needed to maximise your new digital communications solutions.

We cover business objectives and supporting key messages, identifying stakeholders and the correct digital channels to reach them. We are also content experts, helping you understand how to efficiently identify, create and distribute content on digital platforms to keep stakeholders engaged.