Digital Marketing Audits

The digital landscape changes daily and it’s common to lose sight of when managing your digital platforms because you feel you must or because they are adding value to your business.

Our digital audits are designed to provide you with a deep dive, third-party review of your channels, strategy and performance and guide the allocation of time and financial resources to make sure your channels are performing for you.

Audits take many shapes and sizes and can be delivered in varying degrees of detail. Our flexible packages are designed for any stage of digital maturing and cover website, social, review platforms, SEO and email marketing channels.

What are the benefits of a digital marketing audit?

We’ve developed this product in response to our clients looking to assess their digital assets. Throughout covid, many clients mobilised quickly and launched digital initiatives that haven’t been tested or reviewed since.

Digital can be a time and money pit if not managed correctly, understanding what works and what doesn’t will guide prioritisation of resources.

We have developed a tested methodology for streamlining the process while reducing client input. We bring together marketing, platform and strategic expertise and leverage partnerships with data insights tools to tailor a report suitable for your business and desired needs.

What types of audits do we offer?

Our audits are performed in modules, providing you with the flexibility to tailor a package suitable for your business needs.

Website

We conduct a general audit of your website to review both the functionality (UI and UX) and general SEO performance.

Using Google Analytics, desktop research, heat mapping, PageSpeed Insights and other software we can provide an indication of your website’s performance and the opportunities for improvement.

Social Media

We conduct a general audit of your website to review both the functionality (UI and UX) and general SEO performance.

Using Google Analytics, desktop research, heat mapping, PageSpeed Insights and other software we can provide an indication of your website’s performance and the opportunities for improvement.

Email

Email marketing can be the most effective tool in your marketing-suite if utilised correctly.

We do a deep-dive of your CRM/preferred email marketing platform to review segmentation, communication, frequency, and design.

SEO

Email marketing can be the most effective tool in your marketing-suite if utilised correctly.

We do a deep-dive of your CRM/preferred email marketing platform to review segmentation, communication, frequency, and design.

Branding

Is your brand consistent across all channels? Do you have an understanding of the perception of your brand and the ways in which you can improve its presence in your marketing efforts?

A brand audit helps you get to the bottom of this.

UX & UI

UX audits involve looking at quantitative data—e.g. bounce rates, conversions, and clicks—to see where the user experience is lacking or deteriorating, and learning more about these trends with qualitative data from watching users explore your site or product or talking to them directly.

PPC Advertising

A detailed look into your PPC account to assess performance, strengths, weaknesses, and what could be tweaked for better results.

Get in touch to learn more

For more information, examples or to begin your digital marketing audit journey, get in touch with our team of experts today.