We start and shape conversations that matter.
Our core mission — to start and shape conversations that matter — is the purpose that drives us, founded on key principles that define the way we work.
Our commitment to a strong purpose and clearly defined values has led Purple to work with many of Australia’s biggest companies, on the most exciting projects, and with the organisations and initiatives driving change.
We strive for excellence. We own the challenge and the solution. We are greater together.
Purple is co-founded by Warrick Hazeldine, now Non-Executive Director, focusing on corporate affairs, government relations and investor relations.
Annette Ellis, now Managing Director, joins Purple.
Publicly listed national communications group, STW Group purchases a 49 per cent stake in Purple via its corporate and financial public relations firm, Cannings Corporate Communications.
Purple invests in digital capacity to become one of the first strategic communications agencies to have in-house digital capabilities.
Purple is named the 2015 SABRE Australasian Consultancy of the Year as part of a bumper year of awards. It also wins the Public Relations Institute of Australia (PRIA) Golden Target Award, GOVRELS Award, Best Use of Facebook Certificate of Excellence, Global Financial Agency of Year Nominee and Association Award at the Asia-Pacific Excellence Awards for PR.
WPP buys a majority stake in STW Group and is now the cornerstone shareholder in Purple.
Purple moves to St Georges Terrace to take up expanded office space at Brookfield Place, with the new office launched by Western Australian Governor, the Hon. Kim Beazley AC. The business launches a specific Stakeholder Engagement business division.
In a year beset by challenges thanks to COVID-19, Purple achieves the 2020 Employer of Choice Award from the Australian Business Awards. The business hires its first People and Culture Manager, and builds its team across divisions. It also becomes the first Western Australian winner of the IABC Golden Quill Award: Award of Merit by the International Association of Business Communicators.
Purple secures multiple international awards for its cross-border client work, including communications strategies and content projects for firms in the UK and US.
Connect with the world’s brightest minds
WPP has a network that spans more than 100 countries, offering communications and digital transformation services from customer experience to research to advertising and media buying.
We create award-winning client work, with campaigns and projects that achieve international recognition.
SABRE Award Category Finalist
Employer of Choice 2022
The Australian Business Awards
SABRE Award Category Winner
Employer of Choice 2021
Employer of Choice Award 2020
Professional Services
Branded Journalism
IABC Golden Quill Award
Corporate/Financial Consultancy of the Year
Financial PR Consultancies of the Year for the Asia-Pacific
SABRE Consultancy of the Year Finalist
Australasian Consultancy of the Year Finalist
Number 1 PR Company, Mergers and Acquisitions
Business News
COMM PRIX Award Finalist
The Global Alliance for Public Relations and Communication Management (GA) - PR Programs Category
Public Relations Institute of Australia Golden Target Award
Best Integrated Marketing and Communication Campaign Strategy
Govrels Award
Best Digital Campaign, #heartofgold project
Best Use of Facebook Certificate of Excellence
#heartofgold campaign at the 2015 In2 Summit in Hong Kong
Global Financial Agency of the Year Nominee
The Holmes Report
Association Award at the Asia-Pacific Excellence Award
#heartofgold campaign
SABRE Consultancy of the Year Winner
Australasian Consultancy of the Year
2012 PRIA State Award for Excellence
Stakeholder Engagement with Sinosteel Midwest