Health and Aged Care

From celebrating achievements and marking milestone events, to responding effectively when things go wrong, we ensure our health and aged care clients have the tools they need to build and maintain positive relationships with their stakeholders.

At Purple, we offer the insight and experience to help your business navigate these complexities. We will help you tell your story, build relationships and deliver lasting benefits to community health and well-being.

How can we help?

The Purple team includes specialists with extensive experience in supporting health, pharmaceutical and aged care clients in Australia and internationally.

Whether you are:

• launching a new health-related service or product;
• forging relationships with clients and third parties like patient support groups and medical specialists; or
• implementing a reactive news strategy when things go wrong,

We have the expertise to achieve the best possible outcomes.

Our specialist teams work closely together to meet our clients’ needs across:

• Corporate communications
• Stakeholder engagement
• Government relations 
• Investor relations
• Design and Digital services

Stakeholder engagement

Effective communication boils down to building and maintaining a good relationship with your stakeholders.

In health and aged care, many stakeholders must be taken into account, from clients to health service partners, suppliers and contractors to regulators and government.

We help our clients to design and implement communications plans that ensure the right people understand and support their day-to-day operations and can share in the celebration of their achievements.

Crisis management

As one of Australia’s largest corporate affairs firms, we have the flexibility and scalability to ensure clients receive the right level of support at the right time.

Our crisis management specialists have supported clients through significant and high-profile crises including the COVID-19 pandemic, royal commissions, court cases, large-scale data breaches, an international hostage situation, a gas plant explosion, and several on-site fatalities.

Royal Commissions

Health and aged care operators have been under close scrutiny with the Royal Commission into Violence, Abuse, Neglect and Exploitation of People with Disability and the Royal Commission into Aged Care Quality and Safety, among other formal inquiries.

We have supported our clients with drafting submissions, issue identification and management, media training and response, preparation for appearance at hearings and keeping stakeholders informed and reassured.