Media

Whatever the media challenge, clients trust Purple, Western Australia’s largest and best-known communications agency, to develop a media strategy that cuts through.

Mass media is constantly evolving. Not that long ago, news was communicated largely by the stand-alone pillars of newspapers, radio and television, complimented by magazines and websites.

These days social media dominates the news and information landscape, there’s a 24-hour news cycle powered by always-on news brands, and the lines between newspapers, radio and television are blurring.

The media landscape has never been more complex and getting the right communications strategic advice is critical. Clients who want to make an impact with media engagement choose the experience and knowledge of Purple.

A media communications agency for all scenarios

A media communications company that specialises in developing strategies for every situation, Purple has partnered with clients on everything from profile raising and strategic campaigns, to fronting the media to discuss a public issue and handling public scrutiny in a crisis.

Our agency is built on the values of insight, influence and innovation, through which we create positive impacts for our clients, our people and our communities.

Purple knows how newsrooms work and that expertise fuels the media engagement strategies that we develop for our clients. Our team has deep experience working in and around media organisations and help clients to ensure business projects or expertise get the publicity it deserves, as well as to identify potential issues with media coverage.

Talk to us about your media communications goals and together we’ll identify measures of success, conduct an analysis of stakeholders and talk tactics to get maximum exposure.

Media communications strategy to tell your story

When organisations have a story to tell, rumours to refute, or news to share, a media communications strategy is a critical piece of the puzzle.

As a specialist communications agency, Purple has the experience to help you get your message across, manage disappointing news, and communicate during a crisis.

Without a communications strategy, being heard in the right places can be challenging, and there’s no shortage of media examples where key messages have been lost or buried because a company was ill-advised about how to communicate, and with whom.

Purple works with business leaders to develop media communications strategies that allows key messages to be heard and help support your brand regardless of the context.

How Purple helps shape the conversation

A multi-faceted media communications agency, Purple has experience working alongside clients to develop communications strategies for corporate affairs, government relations, investor relations and stakeholder engagement.

We provide independent strategic advice for starting and shaping conversations that matter. Our experts are well versed in all forms of digital communication including story, feature and opinion writing, as well as dealing effectively with media scrutiny.

Our media training modules help business leaders develop on-camera responses and refine presentations, as well as identify potential media communications issues and to manage responses.

Purple has brought together some of the brightest minds to ensure the best insights inform our media communications strategies.

With leaders in resources, property, energy, education and agriculture, and subject experts across digital strategy, design, crisis management, media engagement and media training, clients know our insights come from a place of real-world experience and a deep understanding of business, government and communications.