Caroline is a corporate communications advisor with 18 years’ experience across education, land development, resources and business services. She has been responsible for the development and implementation of diverse stakeholder engagement strategies across a range of complex projects for clients such as BHP, DevelopmentWA (previously LandCorp and MRA), Curtin University, Shell, BGC, South32, Apache Energy and Sinosteel.

She also specialises in internal and change communication, providing strategic advice and practical assistance as companies navigate significant business and process changes.

Caroline has been with Purple for the past 13 years, and during this time, has been involved in a number of award-winning campaigns. Prior to joining Purple, she managed media and events for Curtin University and community relations for Hale School.

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Caroline's Articles

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Politics

WA Cabinet reshaped to mirror future of State’s economy

Today's broad-brush reshuffle of the Cabinet that will lead the...

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Purple news

Lawrence to lead Purple

Fran Lawrence has been appointed Chief Executive Officer of Purple,...

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Communications

We need to talk: Three internal communications tips to kickstart 2025

The majority of employees in Australia and New Zealand do...

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Government Relations

Maximising a rare advocacy opportunity for WA local governments in 2025

The 2025 political landscape in Western Australia presents a rare...

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Consumer

Perth Perception Survey 2024: Gen Z optimistic about city’s future

They’re often painted as disengaged, disillusioned or disinterested – but...

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Design & Branding

How to know when it is time to rebrand

Although every organisation is distinct and the motivations for rebranding...

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News

WA State Budget snapshot

Moderating economic growth is set to shrink Western Australia's future...

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Resources, Energy & Utilities

Buoyant mood at energy conference

Here are some of the key take-outs from AOG energy...

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News

ESG actions a wake-up call on greenwashing

Australian-first court actions on greenwashing make it clear that companies...

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