Caroline is a corporate communications advisor with 18 years’ experience across education, land development, resources and business services. She has been responsible for the development and implementation of diverse stakeholder engagement strategies across a range of complex projects for clients such as BHP, DevelopmentWA (previously LandCorp and MRA), Curtin University, Shell, BGC, South32, Apache Energy and Sinosteel.

She also specialises in internal and change communication, providing strategic advice and practical assistance as companies navigate significant business and process changes.

Caroline has been with Purple for the past 13 years, and during this time, has been involved in a number of award-winning campaigns. Prior to joining Purple, she managed media and events for Curtin University and community relations for Hale School.

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Caroline's Articles

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Government Relations

Maximising a rare advocacy opportunity for WA local governments in 2025

The 2025 political landscape in Western Australia presents a rare...

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Consumer

Perth Perception Survey 2024: Gen Z optimistic about city’s future

They’re often painted as disengaged, disillusioned or disinterested – but...

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Design & Branding

How to know when it is time to rebrand

Although every organisation is distinct and the motivations for rebranding...

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News

WA State Budget snapshot

Moderating economic growth is set to shrink Western Australia's future...

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Resources, Energy & Utilities

Buoyant mood at energy conference

Here are some of the key take-outs from AOG energy...

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News

ESG actions a wake-up call on greenwashing

Australian-first court actions on greenwashing make it clear that companies...

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Purple news

Cannings Purple becomes Purple as part of a new brand identity

The change simplifies our brand, while still embracing our origins...

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Digital

Privacy: a very public matter

Proposed changes to the Privacy Act are coming and the...

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Resources, Energy & Utilities

Mandatory Reporting: It’s coming, and you need to start planning now

The Federal Government's new mandatory reporting requirements apply to businesses...

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