Crisis & Issues 16 Mar 2023 Is your business thinking like a cybercriminal? Cybersecurity threats are on the rise, and the only effective way to combat the contagion is to start thinking like a cybercriminal. Read more
Digital 29 May 2018 Back to the future: WordPress turns 15 In the history of the internet, fame can be instant, short and fleeting. Remember MySpace? Altavista? AOL? Ask Jeeves? Senior Read more
Digital 9 Jul 2017 Is PR the real Cannes Lions 2017 winner? Purple Art Director Cameron Jones examines the changing world of advertising and the rising star of Public Relations. An interesting Read more
Digital 20 Dec 2023 What can we do with a whole year’s worth of data? Data. Not exactly the most colourful four-letter word. It can be a subject as dry as the Simpson Desert, but dig a little deeper, and it can reveal an oasis, with enormous and often largely untapped potential. Read more
Digital 31 Oct 2023 AI Readiness: what your business needs to do now for 2024 The desire to unlock gen AI's potential is clear, driven by the promise of opportunity. Still, formidable barriers pose challenges and are demanding strategic solutions. Read more
Digital 16 Jan 2020 Our experts predict the biggest trends of 2020 Purple experts take a look into the crystal ball and forecast the trends they expect to see emerging in months to come. Read more