Change Management

Communication is the key to successful change management

Most organisational change projects fail, not through poor strategy or lack of talent, but because of poor communication. In fact, two-thirds of senior leaders believe communicating clearly and frequently is the most important aspect of leading through change. So having a change strategy in place, designed by corporate and executive change management experts, is key to successfully instigating genuine and meaningful change in an organisation.

The Purple change model

At Purple we use a proven model to inform our change management communications strategies — engaging your audience, enabling them to implement or adjust to the change and empowering them to sustain the changes in the future. Through effective stakeholder mapping, network analysis, relationship management and campaign design, we help clients successfully navigate the hurdles of change management to make lasting change.

Use experts for effective change management

Our team includes qualified IAP2 (International Association of Public Participation) practitioners and two licensed ExperienceChange facilitators, able to lead clients through the strategic and practical considerations of communicating through a change process.

Change management strategy and support

Successful change management is a process not a switch.
It starts with creating a climate for change, including fostering awareness among stakeholders of the reasons why change is required. Next, it requires engendering support to take the necessary steps. Even in situations where the change is unwelcome — a restructure leading to redundancies, for example — effectively communicating the ‘why’ and the ‘what next’ is critical.
We help you develop your vision, communicate for buy-in and empower action among your team. Once a change is underway, we help you sustain it by creating an environment that celebrates early wins, reinforces changes in your culture and supports your team for the long-term.
Purple has managed and driven change management communications strategies for more than 15 years, with specific experience in property, education, resources, energy, and health and aged care.
Benefit from our change experts’ experience of leading teams through periods of change and disruption and learn how to engage with your stakeholders to instigate change projects.

Experiential training: learning through doing

ExperienceChange is an expert-guided workshop which helps leadership teams to understand the successful change models. Developed over two decades, it combines proven approaches with hands-on practice in an engaging, low-risk, high-impact online experience.
As an established and trusted change management consultancy, Purple delivers these proven experiential change management programs in Perth, Brisbane, and across Australia.