Public Relations

Public relations has come a long way since the days of sending media releases and crossing your fingers. Successful PR means understanding how communications can support other goals, by employing social and digital channels, using tools like podcasts and infographics, engaging with influencers and connecting with traditional media.

We help replace declining news coverage by developing your own channels so you can tell your story effectively. When trouble brews, we can help manage the media. When change is on the way, we give you the tools to persuade your stakeholders.

Advertising is what you pay for. Publicity is what you pray for.

And with the right strategy, praying for publicity becomes less of an issue.

We combine PR expertise with the knowledge of what it means to be on the other side of the fence, and why it is vital to pitch the right news the right way.

With the fragmentation of the media sector, we have adapted our practice to reduce the barriers to successful coverage. We work to solve reporter problems, provide busy journalists with usable collateral, and deliver the supporting story elements that wrap around the news. We write and think like reporters, but know how to adapt our approach for new media influencers, advocates and content creators.

Strategic approach in telling your story

Public relations doesn’t work in a vacuum. We help develop PR strategies that incorporate all elements of public-facing activity with our client’s business development goals in mind. We provide the right mix of earned, owned and shared media, and align it with the paid marketing that is in the field.