Maximising a rare advocacy opportunity for WA local governments in 2025

The 2025 political landscape in Western Australia presents a rare opportunity for local governments, with both the State and federal elections likely to be held in a three-month period around March. The last time we saw such timing was in 1983, and it’s unlikely to happen again anytime soon.

Although current budget allocations and legislative priorities are unlikely to change before the upcoming elections, this is a prime opportunity for local governments to present their key projects and future needs to decision-makers who may be looking to secure support or commit to future initiatives.

This is a crucial moment for representatives from local governments, particularly those heavily reliant on rate revenue alone to support projects. Securing State and federal funding is often key to delivering important community and infrastructure projects, and the close timing of these elections provides a golden opportunity to position the social and economic benefits of local projects to both levels of government, increasing the likelihood of long-term support.

During elections, political awareness is heightened, voters are more engaged (including local ratepayers), and candidates are looking for local issues that resonate. At Purple, we’ve seen how a well-timed advocacy strategy can assist in communicating those social and economic benefits to State and federal stakeholders.

So, how do you make the most of this political alignment? Start with a clear plan that clearly defines what you need and why it matters. Focus on projects that align with broader State and federal priorities, such as unlocking housing density, local economic stimulation or regional development. This makes it easier for candidates to see how your projects fit into their own agendas.

Engage early and build lasting relationships with key stakeholders – not just Ministers, but also departmental leads who often play a critical role in turning and future political commitments into action. Developing trust over time positions you as a reliable partner, not just someone who turns up when they need something – you need to be more than just a salesperson, you need to deliver on mutual commitments.

Building non-partisan relationships is key. Governments change, but advocacy needs continue. Building connections with candidates from all major parties and high-profile local independents will ensure your projects stay on track, regardless of election outcomes. The other benefit of this approach is the opportunity those diverse engagements provide in terms of dealing with any possible objections to your projects.

Your projects should tell a compelling story and linking them to current government initiatives enhances their appeal, especially if they address both State and federal interests. Partnering with community organisations, local businesses, and neighbouring councils can amplify your efforts and demonstrate broad support for your proposals.

A well-timed media campaign during the election can highlight strong community support and spark greater interest from candidates in your advocacy priorities.

Lastly, make sure your materials are clear, concise, and tailored to your stakeholders. Briefing documents that highlight the key benefits, costs, and timelines of your projects can make a lasting impression – and more importantly, ensure they are treated seriously from the outset.

The 2025 election cycle offers a rare opportunity for local governments to secure vital commitments for their communities. By planning early and strategically engaging candidates, you’ll be in the best position to drive real outcomes.