Purple Launches New Website

We are very excited to announce the launch of our newly designed website, www.canningspurple.com.au.

As leaders in digital, design and communications, it’s important that our website demonstrates this.

To discuss our new website and the process behind the strategy, design and copywriting, a few members of the team share their opinions.

Purple’s Managing Director, Annette Ellis highlights the importance of keeping your digital ‘shop window’ up-to-date.

“If you are not keeping up with your shop window in a digital format then you’re losing opportunities to engage with your stakeholders”, Annette said.

Purple’s Head of Digital, Glenn Langridge spends most of his days servicing our range of clients. This new website was a particularly exciting project for Glenn as he was able to bring some of the best practice developed with clients to our own website.

“This website process was really about delivering that level of expertise that we deliver to our clients, but for ourselves this time”, Glenn said.

Given Purple’s outstanding calibre of staff, Glenn enjoyed the collaborative process between the various areas of the business.

“We were able to bring all elements of our business together – from website strategy and digital strategy, to expert user-experience design, which was all done in-house with our Art Director, to development, and then especially in the copywriting component, bringing in our experienced copywriters”, Glenn said.

The first and arguably most critical stages of this website involved Senior Digital Consultant, Cameron Wong, who focused on the customer journey and carried out keyword research.

“My main involvement has been in the planning of the website…how customers are going to interact with Purple’s products and services and how they are going to be presented on the new website”, Cameron said.

Purple’s resident copywriter, Chris Leitch wrote compelling content for the new website.

Chris said that the key to creating a compelling website is to incorporate more than text alone.

“Nothing turns off a website visitor more than just seeing a wall of words”, Chris said.

“It’s important to break it up, not only with headings and shorter paragraphs, but also infographics and images”.

Art Director, Adam Elovalis applied his expertise in user interface, user experience design and branding to the new Purple website.

“It was great having digital strategy combined with design and branding, all together in one website, and the end product is really good”, Adam said.

Purple is one of WA’s leading website development agencies. We combine practical design, SEO best practices, and a deep technical understanding to every website we design. If you would like to discuss how we could help your business, click here.

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