Branded Newsroom

Purple’s Brand Newsroom model combines experienced and trusted journalists and public relations professionals with clients’ expertise and thought leadership. The partnership helps clients leverage the talent and sector-expertise within their ranks by accessing our knowledge and know-how in content amplification and distribution.

An effective content strategy has been shown to boost audience engagement and increase business leads, and Purple’s branded content solutions have delighted local and global clients seeking to share their expertise.

We help clients tell their stories in the most dynamic way possible, tailored to their target audiences. We’re data-driven and focused on ensuring clients get measurable results from their branded content.

We develop newsrooms with as much or as little support as you require, from setting up platforms that integrate with your existing systems to generating extraordinary, compelling content that elevates your messages to specified audiences.

Digital content specialists

Branded content should be a pillar of a digital marketing strategy because it helps build trust with an audience, a highly valuable trait that is increasingly hard to come.

But for all its effectiveness, branded content also requires commitment and resources that many companies just don’t have, or they find they need expert advice to ensure their stories are well told. That’s where Purple comes in.

Our team of experienced journalists have all worked in high-pressure, fast-paced newsrooms and bring those skills to bear for clients.

We use our expertise in content creation to solve clients’ content challenges and sell expertise through short and longform articles, whether the goal is to raise profiles, create new business leads or improve sales.

Working alongside Purple still leaves clients in complete control, from the strategy development to editing and final approvals.

Adding value to content hubs

Branded digital content isn’t just about the written word, and Purple goes over and above to add value to clients’ projects with rich and engaging digital content.

Purple’s content team works closely with our design and digital team to create:

• Video content
• Infographics
• Social media posts
• Podcasts
• Data visualisation

We aim to make the content journey one of discovery for audiences and by constantly innovating and seeking new digital solutions for clients, we remain at the cutting edge of branded content solutions.

Leading by example

Purple’s own branded content hub, the 268, has been informing our clients and stakeholders since 2018 and we were the first communications consultancy in Western Australia to be recognised at the prestigious Gold Quill Awards for the project.

Our content hub was designed and developed in-house and showcases the same content solution and innovation that we bring to clients – to start and shape conversations that matter.

We draw on that real-world experience to help clients engage with audiences and ensure their message cuts through to where it needs to be heard.

Purple works with clients to build their internal capacity and offer easy amplification options to bring your people into the conversation, making your employees your strongest advocates.