Generative AI has quickly become a game changer for businesses that are looking to maintain a competitive edge.

With the potential to substantially increase productivity, it enables businesses to unlock new opportunities for innovation and product development.

Purple is helping clients stay at the forefront of generative AI, working with them to uncover its numerous benefits, from improving productivity to enabling innovation.

As with any emerging technology, proper governance, transparency, and responsible use of AI are crucial to ensure it has a positive impact on the business.

Our approach to generative AI equips clients with the practical tools needed to harness the potential of generative AI for their business and sector.

Our approach to generative AI

We have worked with dozens of our clients to discuss the challenges and opportunities offered by generative AI, help them revolutionise their approach to artificial intelligence.

Our approach equips clients with the tools and understanding to use AI to unlock new levels of efficiency and innovation, while providing a strong governance framework for the introduction of this disruptive technology.

Team training

We guide clients through the fascinating world of generative AI, showcasing how it differs from other forms of machine learning and exploring its potential to save time, increase efficiency, and automate menial tasks.

Our expert trainer will cover cutting-edge tools and showcase five immediate use cases for every organisation, so clients can understand how to harness the full potential of generative AI.

Governance and strategy

The potential of generative AI is enormous — but so are the governance challenges for business. We work with clients to help them understand the governance and strategy implications of artificial intelligence, including the crucial legal and ethical questions surrounding generative AI implementation.


Tap into our extensive expertise

Purple is a full-service communications and marketing agency, and we’re great problem solvers. Find out how we can help your voice be heard.

More Expertise

Branded Newsroom

Purple’s Brand Newsroom model combines experienced and trusted journalists and...


Corporate Video

A purpose-built green-screen studio in the heart of Perth Our...


Video Production

Video makes up more than 80% of all internet traffic....


Social Media Content

We are proficient in social media content marketing for all major platforms, including, LinkedIn, Facebook,...


Content Marketing Workshop

Join our Content Marketing specialists in this one-of-a-kind workshop, where...


Meet the generative AI team

We start and shape conversations that matter.

Ruth Callaghan

Ruth Callaghan



Molly Cooke

Associate Director