Purple is helping clients unlock the efficiencies of Generative AI, while working with them to understand the ethical and governance implications.
Generative AI has quickly become a game changer for businesses that are looking to maintain a competitive edge.
With the potential to substantially increase productivity, it enables businesses to unlock new opportunities for innovation and product development.
Purple is helping clients stay at the forefront of generative AI, working with them to uncover its numerous benefits, from improving productivity to enabling innovation.
As with any emerging technology, proper governance, transparency, and responsible use of AI are crucial to ensure it has a positive impact on the business.
Our approach to generative AI equips clients with the practical tools needed to harness the potential of generative AI for their business and sector.
We have worked with dozens of our clients to discuss the challenges and opportunities offered by generative AI, help them revolutionise their approach to artificial intelligence.
Our approach equips clients with the tools and understanding to use AI to unlock new levels of efficiency and innovation, while providing a strong governance framework for the introduction of this disruptive technology.
We guide clients through the fascinating world of generative AI, showcasing how it differs from other forms of machine learning and exploring its potential to save time, increase efficiency, and automate menial tasks.
Our expert trainer will cover cutting-edge tools and showcase five immediate use cases for every organisation, so clients can understand how to harness the full potential of generative AI.
The potential of generative AI is enormous — but so are the governance challenges for business. We work with clients to help them understand the governance and strategy implications of artificial intelligence, including the crucial legal and ethical questions surrounding generative AI implementation.
Purple is a full-service communications and marketing agency, and we’re great problem solvers. Find out how we can help your voice be heard.
Branded Newsroom
Purple’s Brand Newsroom model combines experienced and trusted journalists and...
Corporate Video
A purpose-built green-screen studio in the heart of Perth Our...
Video Production
Video makes up more than 80% of all internet traffic....
Social Media Content
We are proficient in social media content marketing for all major platforms, including, LinkedIn, Facebook,...
Content Marketing Workshop
Join our Content Marketing specialists in this one-of-a-kind workshop, where...
We start and shape conversations that matter.
Ruth Callaghan
Director
Molly Cooke
Associate Director
Resources, Energy & Utilities
Buoyant mood at energy conference
Here are some of the key take-outs from AOG energy...
Digital
Metamorphosis – the changing face of Australian communications
There is more on the table than money.
News
ESG actions a wake-up call on greenwashing
The Australian-first court actions on greenwashing make it clear that...
Purple news
Cannings Purple becomes Purple as part of a new brand identity
The change simplifies our brand, while still embracing our origins...