Design & Branding 14 Jan 2019 The difference between PR and advertising (and why they are sometimes the same) What’s the difference between public relations and advertising? I get asked this a lot, even by people in each respective Read more
Design & Branding 9 Oct 2016 The democratisation of creativity in the office Creativity is vital to the success of businesses, says Senior Graphic Designer Adam Elovalis, and it belongs to the many, not Read more
Design & Branding 14 Apr 2021 Purple Conversations: Cameron Wong Cameron Wong is a key part of Purple’s digital team, helping clients choose the right tools and interpret data to hone their digital strategies. A self-confessed marketing nerd, Cameron has a background working for non-profits and sporting organisations in Western Australia and a leading global technology conference producer in London. Read more
Design & Branding 9 Apr 2017 Emergence Creative Festival wrap-up Art Director Cameron Jones took some time out to attend the Emergence Festival in Margaret River. It’s an event which Read more
Design & Branding 23 Feb 2018 When bad UX design is a deal breaker Bad user experience can be as costly as bad customer experience — just ask Designer Adam Elovalis, whose patience was Read more
Design & Branding 14 Dec 2018 Is your brand accidentally trendy? Here’s our story It’s been a good year to be purple. Heck, it was even officially named the colour of the year. Sure Read more