Adam Elovalis - Purple

Jun 2023

One of the AFL's largest and most successful clubs is considering a rebrand, but fans weren't too happy when they heard the news.

Dec 2021

Branding for the rest of us: B2C vs B2B

Almost all the branding talks, books and experts cover business-to-consumer (B2C) branding. It’s sometimes difficult to look at the preferred examples from brands like Apple, Google, Hertz, Nike and the

Dec 2021

Rebranding pitfalls and how to avoid them

Branding and rebranding is often thought of as a sale-driving or marketing objective. But it’s so much more than that. Branding is communication, and communication is about people. Rebrand inside

Nov 2021

Beyond PowerPoint: what are your presentation options?

There is more to an impressive presentation than PowerPoint transitions, writes Art Director, Adam Elovalis. PowerPoint still seems to be the go-to platform for many businesses when creating presentations, pitch

Mar 2021

Branding analysis: WA State Election

With Zac Kirkup conceding that the WA Liberals are facing defeat, and the overwhelmingly positive polls that have been published of late for Labor, it seems that the WA State Election is in the bag for incumbent Premier Mark McGowan. Or is it?

Feb 2021

New Year’s Resolutions: Revisiting Brand Strategy

Every New Year, many of us make resolutions. We stretch to see a better version of ourselves and try and coax it into being. I believe brands are similar. Brands

Nov 2020

Branding: Can we put a Santa hat on our logo?

We’ve all seen brands dressing up and letting their hair down during the Christmas period. Sometimes it’s a hat, other times a wreath or bells. Should your brand follow these footsteps?

Feb 2020

On or off-brand? The West Coast Eagles’ new club song

Football clubs walk the line between staying connected to their past and embracing change, Adam Elovalis writes.

Jun 2019

Parents: the forgotten user group

Whether it's parental control apps being removed by Apple or filter-less family plans from Spotify, parents seem to be a low-visibility group for big tech.

Feb 2019

ASIC’s new look: how much should a rebrand cost?

On rare occasions, my profession gets dragged into the media spotlight. This week, my colleagues and I were inundated with requests (OK, perhaps three) for our thoughts on revelations about

Dec 2018

Is your brand accidentally trendy? Here’s our story

It’s been a good year to be purple. Heck, it was even officially named the colour of the year. Sure the Pantone colour of the year is technically Ultra Violet,

May 2018

Back to the future: WordPress turns 15

In the history of the internet, fame can be instant, short and fleeting. Remember MySpace? Altavista? AOL? Ask Jeeves? Senior Graphic Designer Adam Elovalis discusses why WordPress’ 15th birthday proves

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