Investor Engagement

Today, more than ever, it is important to own your narrative and communicate it well with existing and potential investors.

A successful investor engagement strategy requires companies to look at all investors and stakeholders, including those groups which may appear inactive or less active. Social media and stock forums, while not always the most reliable source of information, have empowered online shareholder communities in unprecedented ways, and so it is important that investors receive the correct information from a reputable source; it’s important you are telling your own story.

 Strategic investor engagement and communications strategies

A well-formed investor engagement strategy requires companies to identify all groups of investors and stakeholders, and ensure they are receiving relevant information, at the right time, and on the platforms they use. This builds mutual trust between the business and its stakeholders.

At Purple, we believe that real results speak for themselves. We work with you to determine what success looks like for you and turn those goals into measurable outcomes.

Investor Engagement Meetings

We leverage our industry networks to help you establish strong investor communications and get you in front of the people who matter. We set up investor introductions including brokers, fund managers, analysts and high-net-worth private investors. We provide advice and attend negotiations that will help you secure the capital you need.

We can also help to arrange for in-depth research notes and develop investor fact sheets.

Investor Roadshows

When you need to capture the interest of the market for your IPO or next capital raising, it’s important to introduce potential investors to your company, its history, its projects, its future and the key personnel at the helm – the custodians of shareholder funds.

Roadshow events may attract hundreds of prospective investors interested in investing in your company. They will want to learn about your offering either face to face, or online.

Purple organises and advises on meetings with potential investors, as well as all aspects of digital presentation, media training for key company spokespersons, and the crafting of messaging to investors.

In the post-COVID 19 era, digital engagement is a vital part of investor engagement, and we are experienced and skilled at training your team to perform on digital and video platforms. We create presentations which maximise the impact of these platforms, and we manage the whole secure process, from digital invitations, RSVPs and database management, to the technical execution.

Investor presentations and conference booth design

We offer targeted conference advice, including meeting planning, booth and collateral design, and on-the-ground conference support to make sure your presentation or stall has maximum impact.

We have a dedicated media and public speaking training service run by some of the country’s most well-respected public speakers that will sharpen up your speaking and online presentation skills and who will offer constructive feedback and advice. And we can film you while you speak so that you can see what your stakeholders see, and learn to improve your performance.

Collateral

Our professional writing services will help you craft your ASX announcements into targeted, succinct and purposeful messaging to get the cut through to make your story stick.

Our design team manages your collateral requirements, everything from refreshing PowerPoint templates for your next corporate presentation, to delivering a full re-brand and style guide design. We produce traditional and digital banners, signage and any other collateral you need to have the biggest impact at your event