Mergers and Acquisitions

Purple is home to an experienced team of M&A advisors who have been involved with some of Australia’s biggest and most diverse transactions of the last decade.

Since 2018, we have advised on more than 35 transactions totalling more than $6.4 billion, and our track record of delivering positive outcomes for our clients gives us the expertise and insight to advise on any transaction – no matter how big or complex.

Our integrated approach combines merger and acquisition strategy, messaging and communications, ASX announcements, media relations, shareholder communications, investor introductions, proxy solicitation and digital communications, as well the design, development and print of documentation and statements.

C-suite, sector-specific advice for merger and acquisition strategy

We have offered M&A support and advised on transactions from a wide variety of market sectors including mining, energy, agribusiness, technology, biomedical, and construction. We work with clients to tailor sector- and needs-specific packages which can include involvement in weekly due diligence committee meetings, presentations to the board, workshopping and roleplaying, presentation and media training, stakeholder mapping, and government relations support and feedback.

Unparalleled media relations

As former business journalists, we understand that timing and context are everything. A story without context or timeliness is far less likely to land and garner the coverage needed to cut through and engage your stakeholders. We will help you understand what is newsworthy and why, plan your news flow calendar, pitch your story, build relationships with key journalists and commentators and understand the news cycle, ensuring that, when the time is right, you have a share of voice when the media tells your story. Our deep understanding of local, state and national media will help you to own your narrative, cut through the noise, and maximise your exposure to the people who matter to your company’s success.

Digital channels at your fingertips

Our dedicated Investor Insight news platform offers reliable, relevant industry news that is shared to our extensive media, broker and investor lists.

Our trained business journalists produce compelling content, in-house video and social media content, and a weekly newsletter to engaged subscribers with a proven interest in M&A news.

Over many years we have built a strong rapport with our audience – some of the most influential and well-regarded names in the game – ensuring your ASX and media announcements make it to the screens and inboxes that matter.

Industry-leading collateral production

Whether you need an IPO prospectus, bidder’s or target’s statements, or scheme documents, our talented team of M&A journalists, professional writers, advisers and designers can produce a full suite of transaction collateral to assist you throughout the entire M&A journey.