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Hunting for treasure with strategic communications

Client name Dreadnought Resources
Year 2022
Work completed Creative and digital
Team Glenn Langridge, Cameron Wong, Hayley Emmett, Adam Elovalis

Overview

Dreadnought Resources is an active West Australian mineral explorer focused on finding the metals needed now and in the future.

Purple worked with Dreadnought to develop a strategic communications program that would deliver a consistent, integrated narrative across all of Dreadnought’s activities as the company seeks to position itself as a leader in WA exploration.

We developed a strategic communications program that has delivered a consistent, integrated narrative across all of Dreadnought’s activities, positioning the Company as a leader in WA exploration.

Challenge

As a young exploration company founded in 2019, Dreadnought needed to position itself as a leader in WA exploration and raise its profile online and in the media.

But Dreadnought wanted to stand out. They wanted to be bold, modern, and future-focused.

Our challenge was to deliver a strategic communications program that would demonstrate the Company’s capability, success, and laser focus on shareholder returns, while also highlighting them as the modern-day treasure hunters – on the ground, passionate and unlike any other exploration company in Australia.

Most importantly, we needed to build brand trust and advocacy.

Solution

After an initial strategy session, Purple developed an integrated brand and marketing strategy that included a brand refresh and style guide to create a cohesive ‘look and feel’ for Dreadnought Resources, as well as a detailed messaging guide and clearly defined communication pillars to promote the Company.

We designed and developed a new website that presented their narrative in an interesting way.

We activated their social media channels and created engaging content to tell their news and stories.

Furthermore, we designed fact sheets, booth artwork, PowerPoints and other collateral for road shows and conferences.

Results

The brand refresh and new website, coupled with an interesting narrative and active social media presence, has seen Dreadnought’s profile gaining immense attention.

In less than 12 months, we have grown all their social channels – LinkedIn page visitors have increased by 2,419 per cent, individual post ‘reactions’ have increased by 8,634 per cent, and they have acquired 1,257 new followers. We also grew their Facebook and Twitter pages from zero to more than 100 followers.

At Purple, we believe that at the heart of a successful digital marketing strategy is your website. With this philosophy, all our online efforts were aimed at generating traffic to the Dreadnought Resources website. Since launching the website, there has been 80 per cent more visitors to the site, with visitors spending an average of two minutes on the site – a 23 per cent increase since launching.

Their stand-out fact sheets and booth artwork has brought attention from investors at conferences around Australia, with regular positive feedback received.

Since working with Dreadnought Resources, there has been a noticeable increase in brand recognition, and today, you can see for yourself the growth in the share price.

1, 100

Followers gained

10 %

More visitors to the Dreadnought Resources website

2, 100 %

Increase in LinkedIn page visits

8, 100 %

Increase in individual post ‘reactions’