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Research Driven Web Design

Client name Breast Cancer Care WA
Year 2026
Work completed Creative and digital
Team Cameron Wong, Ben Cole, Lainey Smith

Overview

To bring BCCWA’s digital presence forward and continue to provide excellent services to their clients, a bespoke, research-lead digital project was undertaken to redesign the organisation’s website. The goal of the project was to create an entirely new website, underpinned in strategy, user experience and design led by research and insights.

Challenge

BCCWA needed a new website to tell its story. After discussing the project with Purple, we were engaged by BCCWA to gather insights to inform the website’s design and structure.

Our team were briefed to uncover perceptions of the current website from a wide variety of stakeholders, ranging from current clients to corporate partners and staff, who were identified as the organisation’s biggest advocates. The Purple team ensured that the data itself could be translated into a website design that was both aesthetically pleasing and in alignment with current brand guidelines, and was also functional, future proof, and communicated BCCWA’s mission in a non-complex way.

During the research period, Purple identified that across the wide range of stakeholders interviewed and surveyed, a cohort didn’t want to appear as negative towards an organisation they valued – a form of bias that was taken into consideration when analysing the raw data.

Solution

Our approach was to create a survey that was focused on BCCWA’s website and communications but also was as appealing as possible to the wide range of stakeholders needed to effectively inform the new website design and development. To do this, the Purple team designed questions that were easy to understand, direct, and used simple, clear language.

We ensured that the types of questions were varied – ranging from open text, to rankings, to Likert scales – so that we were able to gather both qualitative and quantitative data to inform our work. Both types of data were complementary to each other and informed the storytelling we needed to convey to BCCWA to back up our approach. We conducted both in person and virtual interviews with a primary list of stakeholders, as well as digital surveys with a secondary list to have as wide a mix of contributions as possible.

The Purple team also used the range of digital tools at our disposal to analyse current web traffic, to delve into who was reading what, which pages were the most popular, and where traffic was coming from, to ensure as streamlined a new website as possible.

Results

More than 50 people participated across interviews and surveys, with responses checked for validity and duplicates removed.

The insights we obtained and derived from the surveys ensured that we were able to effectively and in an unbiased way inform BCCWA of stakeholder sentiment and develop a website that was t for present and future purpose, underpinned by both qualitative and quantitative data from all audiences. This provided a basis for BCCWA internally to ask more pointed questions about other activities and their value, as well as applying further findings to other parts of the organisation’s marketing and communications function. Our digital tooling also gave us informed and defensible information on activity and visits that ensured our recommendations for design were grounded in data and evidence.

The Purple team presented a bespoke report to the BCCWA leadership team, outlining and explaining the observations made, along with recommendations for the website, and future activity which culminated in the design and development of a custom built WordPress site that is user centred, has clearly defined user journeys, optimised for mobile and reduced friction for donating and registering for events. The site is also supported under a retainer model, ensuring on-demand support and security and digital infrastructure upgrades.