Armadale is a diverse, established community with booming population growth in recent years,much faster than the State and national average.
The City sought to build on the success of previous strategies and projects with new advocacy initiatives that would help attract and secure investment and accelerate development.
To raise awareness of the Advocacy Strategy 2022-2030 and build a reputation of being a City with enormous potential among the local community, State Government, prospective investors and other key stakeholders.
To build momentum and differentiate the strategy from the plans of other Local Government Authorities (LGAs) and historic City plans within a short timeframe.
We supported the City with the design, content development, socialisation and implementation of the new Advocacy Strategy through a multi-phased launch including social media, print media, video production and digital brochures.
Our over-arching approach was to ensure the engagement process was inclusive and considered the diverse audience that represented the community.
Working collaboratively, we provided strategic recommendations to support the successful implementation of the strategy and encourage increased community engagement and adoption. Collateral and key messages were developed to align with and incorporate the key actions from existing City strategies.
In mid-2022, the Advocacy Strategy 2022-2030 was successfully launched through a multi-channel campaign detailing the six priority areas. Through this detailed strategy and exciting campaign, the City of Armadale will encourage investment and world-class infrastructure development for the benefit of many generations.
Because great minds don’t think alike
View related case studies and see how what impact you can have when you Add Purple.
