Design & Branding 29 Oct 2016 User experience: Utopia or millstone? User experience is not just a design consideration – it can be the measure of your success, writes Purple Senior Read more
Design & Branding 28 Apr 2021 Purple Launches New Website We are very excited to announce the launch of our newly designed website, www.canningspurple.com.au. To discuss our new website and the process behind the strategy, design and copywriting, a few members of the team share their opinions. Read more
Design & Branding 9 Sep 2016 Origin of the specifics: the evolution of the annual report Annual reports are no longer the same beasts they were 10 years ago – Cameron Jones explores the evolution of Read more
Design & Branding 9 May 2018 Can better branding foil fake wines? The damage to wine labels of knock-off brand lookalikes is significant – both for sales and reputation. But the trade Read more
Design & Branding 29 Jun 2018 Cannes Lions 2018 | 3 important learnings for executives Cannes Lions is like the Oscars of advertising, coupled with a large conference, mixed with a networking event. Primarily for Read more
Design & Branding 28 Jun 2021 4 ways to better brand recognition What is brand recognition? Brand recognition is exactly what you might expect. It’s how your stakeholders and members of the Read more