Media Relations 12 Apr 2021 Why media intelligence is important, and how to make it work for you For business, Media Intelligence can be an invaluable tool, especially when used the right way. Unlike the common perception, Media Intelligence is more than just a regurgitation of every time you or your brand is mentioned. In fact, there are five very important ways following your news can improve your business and client outcomes. Read more
Digital 25 Jan 2022 Uh oh, hot mic — six times ‘experts’ slipped up on camera With smartphone technology now a ubiquitous part of modern life, it can be easy to forget that everyone is carrying a camera Read more
Media Relations 10 Dec 2017 If your business was on the nose would you know? It’s time to re-examine media monitoring, writes Sarah-Jane Aston, thanks to a revolution in data. Preparing a media monitoring report Read more
Communications 26 Oct 2023 Why storytelling is key to putting a rocket under our space sector In the boundless cosmos of innovation, storytelling propels the space sector forward by translating complex endeavors into relatable narratives, captivating imaginations, securing support, and fueling the trajectory of progress. Read more
Digital 20 Apr 2018 What do your competitors know about you – and what should you know about them? How can Media Intelligence give you a jump on your competitors? We asked Sarah-Jane Dabarera what businesses need to know Read more
Engagement 28 Feb 2020 Jenn Morris joins Purple We’re excited to announce the addition of accomplished business leader Jenn Morris OAM to the Purple team. Read more