Design & Branding 26 Jul 2023 Elon’s risky brand move brings Twitter back to headlines around the world Twitter has made headlines again with its recent rebrand, simply "X", in favor of Elon's love for the letter. Read more
Design & Branding 14 Apr 2021 Purple Conversations: Cameron Wong Cameron Wong is a key part of Purple’s digital team, helping clients choose the right tools and interpret data to hone their digital strategies. A self-confessed marketing nerd, Cameron has a background working for non-profits and sporting organisations in Western Australia and a leading global technology conference producer in London. Read more
News 1 Jun 2016 Purple a finalist in global PR awards Last night (31 May 2016), Purple’s work on the #heartofgold campaign was recognised at the COMM PRIX 2016 Awards in Read more
Digital 15 Dec 2021 Branding for the rest of us: B2C vs B2B Almost all the branding talks, books and experts cover business-to-consumer (B2C) branding. It’s sometimes difficult to look at the preferred Read more
Media Relations 4 Oct 2023 Every robot can tell a story. But a good one? As the WA Media Awards approach on Saturday night, Peter Klinger takes a moment to contemplate the essential qualities that define a proficient journalist. Read more
Digital 11 Nov 2022 Got a Twitter strategy? Rip it up. Now. For advertisers, Twitter has gone from a niche market to a dumpster fire, and the reputational risks are only going Read more