Design & Branding 30 May 2024 How to know when it is time to rebrand Although every organisation is distinct and the motivations for rebranding can vary widely, there are several common factors that might lead a company to contemplate a rebrand. Read more Branding
Purple news 15 Apr 2024 Cannings Purple becomes Purple as part of a new brand identity The change simplifies our brand, while still embracing our origins and capturing the strength and diversity of our agency. Read more Branding
Digital 31 Jan 2024 Navigating the Uncanny Valley: AI Video’s Evolution and Impact in 2024 Now chat based AI is a new everyday norm for many people, will we see AI video make its way out of uncanny valley and into the mainstream this year? Read more Digital
Design & Branding 26 Jul 2023 Elon’s risky brand move brings Twitter back to headlines around the world Twitter has made headlines again with its recent rebrand, simply "X", in favor of Elon's love for the letter. Read more Branding
Design & Branding 11 Jul 2023 Looking to incorporate Indigenous design? 10 rules that underpin respect Read more Branding
Communications 16 Sep 2022 Purple named Employer of Choice for 3rd consecutive year Purple is delighted to have once again been recognised as a winner for Employer of Choice in this year’s Australian Read more Branding
Design & Branding 20 Oct 2021 Should design agencies be more transparent about their work? Are some design agencies living solely on the reputation of their past work, or are they who they say they Read more
Digital 27 Apr 2021 How Spotify uses data to tell a story Big data can feel scary. Data collection is seen as a giant absorbent sponge, soaking up any and all information from consumers. At least, that’s the sentiment shared by 70% of Australians. Yet Read more
