As Purple’s Customer Relationships Management (CRM) Officer, Lawson assists a range of clients in the planning and delivering of their CRM strategies, including analysing data to inform business development and campaigns.

A University of Western Australia graduate with a double degree in Management and Marketing, Lawson is well-versed in managing client relationships, facilitating event management and specialised digital marketing.

Outside the office, Lawson has a growing interest in small business, live music and events management.

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