Design & Branding 14 Apr 2021 Purple Conversations: Cameron Wong Cameron Wong is a key part of Purple’s digital team, helping clients choose the right tools and interpret data to hone their digital strategies. A self-confessed marketing nerd, Cameron has a background working for non-profits and sporting organisations in Western Australia and a leading global technology conference producer in London. Read more
Design & Branding 17 Dec 2020 Purple Conversations: Glenn Langridge In between helping clients achieve their digital goals, Purple’s Head of Digital, Glenn Langridge takes a break to tell us Read more
Design & Branding 14 Jan 2019 The difference between PR and advertising (and why they are sometimes the same) What’s the difference between public relations and advertising? I get asked this a lot, even by people in each respective Read more
Communications 31 Jan 2018 Five signs your business needs a better corporate narrative Is the story of your business a fairytale, an encyclopaedia or a cautionary tale? Ruth Callaghan looks at the signs Read more
Digital 21 Feb 2017 The politicians winning (and losing) on social media In politics today – as in business – social media forms a key part of the modern arsenal. It’s the Read more
Digital 3 Mar 2021 The battle of the giants: Facebook vs News Corp There’s an African proverb that when elephants fight, it’s the grass that suffers — and that’s been abundantly clear for Australian Read more