Nov 2025
Lessons from 7000 conversations about AI
As ChatGPT turns three (happy birthday, Chatty), at Purple we have hit an AI milestone as well.
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Feb 2024
Are you a ChatGPT business or Copilot company? (It’s a trick question)
The short answer is why not both?
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Jan 2024
Why AI is a change management challenge, not a technology one
AI technology may be more human than we originally thought.
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Oct 2023
AI Readiness: what your business needs to do now for 2024
The desire to unlock gen AI's potential is clear, driven by the promise of opportunity. Still, formidable barriers pose challenges and are demanding strategic solutions.
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Oct 2023
Copilot is landing: here’s why you need to prepare before you procure
Microsoft's AI integration to level up your work productivity is around the corner. Here is everything you need to know!
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Sep 2023
AI will help LGAs do more with less — provided they have support to get started
AI offers a promising avenue for improving Local Government Areas nationwide, and with some support, can easily be implemented.
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Aug 2023
Ready to run with the robots? Why you need to build your AI-Q
The rapid arrival of artificial intelligence in the workforce requires humans to think and behave differently, if they are going to get the best out of their robot colleagues.
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Jul 2023
Appageddon: How to select the best AI applications for marketing and comms
The use of AI apps is booming, but are you harnessing their capabilities to the best of their ability to support you and your business?
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Mar 2023
Disrupting the disruptor: Move over ChatGPT, hello GPT-4
ChatGPT has revolutionised the way we work since its November launch - now its new upgrade, GPT-4, promises to be even more transformative.
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Feb 2023
What a children’s book taught me about fine-tuning generative AI
When I was a child, there was a book I loved by the name of Amelia Bedelia. Amelia Bedelia was a maid for a wealthy family, wore a frilly cap
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Nov 2022
3 things we can learn from Elon Musk about employee value propositions
The online comments are the kinds of things any employer would love to hear about their business and their culture. “A privilege working with you all.” “The most incredibly rewarding
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Nov 2022
Got a Twitter strategy? Rip it up. Now.
For advertisers, Twitter has gone from a niche market to a dumpster fire, and the reputational risks are only going to climb. Where to begin. Should we start with Elon
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