Digital 27 Apr 2018 Nine social media platforms you may not have heard of Facebook’s woes have been well covered in recent months, not least here on The 268. The #deletefacebook movement might not Read more
Digital 6 Feb 2023 What a children’s book taught me about fine-tuning generative AI When I was a child, there was a book I loved by the name of Amelia Bedelia. Amelia Bedelia was Read more
Design & Branding 14 Jan 2019 The difference between PR and advertising (and why they are sometimes the same) What’s the difference between public relations and advertising? I get asked this a lot, even by people in each respective Read more
Digital 24 Apr 2020 The 268 wins major international communications award Purple has become the first communications consultancy based in WA to be recognised at the Gold Quill Awards. Read more
Digital 22 Nov 2017 Will your business disrupt or be disrupted? Three crucial signs The last few years have seen an exponential rise in “entrepreneur speak”, innovation and constant coverage of the Silicon Valley Read more
Digital 15 Dec 2021 Branding for the rest of us: B2C vs B2B Almost all the branding talks, books and experts cover business-to-consumer (B2C) branding. It’s sometimes difficult to look at the preferred Read more