Digital 27 Jul 2021 Gen Z: the young and daring consumers with a conscience Traditionally, brands have stayed neutral when it comes to politics and social issues. It’s generally been felt that taking sides Read more
Digital 16 Jan 2020 Our experts predict the biggest trends of 2020 Purple experts take a look into the crystal ball and forecast the trends they expect to see emerging in months to come. Read more
Digital 29 Oct 2020 From Street To Tweet: Citizen journalism and embracing the tweet In 1960, journalist A.J. Liebling wrote that “freedom of the press is guaranteed only to those who own one.” Meaning, it was Read more
Digital 22 Nov 2017 Will your business disrupt or be disrupted? Three crucial signs The last few years have seen an exponential rise in “entrepreneur speak”, innovation and constant coverage of the Silicon Valley Read more
Crisis & Issues 22 Nov 2017 Uber has been hacked: what’s your risk? Download our white paper on preparing for notifiable data breaches I’ll keep this brief. Uber has been hacked. It’s Read more
Crisis & Issues 28 Mar 2019 Why somebody else’s data breach crisis might also be yours The recent hacking of information from a specialist cardiology unit in Melbourne highlights the importance of being prepared in advance Read more