Digital 27 Apr 2021 How Spotify uses data to tell a story Big data can feel scary. Data collection is seen as a giant absorbent sponge, soaking up any and all information from consumers. At least, that’s the sentiment shared by 70% of Australians. Yet Read more
Design & Branding 29 Jun 2018 Cannes Lions 2018 | 3 important learnings for executives Cannes Lions is like the Oscars of advertising, coupled with a large conference, mixed with a networking event. Primarily for Read more
Design & Branding 9 May 2018 Can better branding foil fake wines? The damage to wine labels of knock-off brand lookalikes is significant – both for sales and reputation. But the trade Read more
Design & Branding 1 Feb 2021 New Year, New Digital Marketing Trends? This year, digital marketing will continue to evolve, and given the rapid onset of new technologies and trends, skilled marketers Read more
Design & Branding 11 Jul 2023 Looking to incorporate Indigenous design? 10 rules that underpin respect Incorporating Indigenous design is a symbol of respect, reconciliation and a powerful aid that can add depth and authenticity to your work. Read more
Design & Branding 28 Apr 2021 Purple Launches New Website We are very excited to announce the launch of our newly designed website, www.canningspurple.com.au. To discuss our new website and the process behind the strategy, design and copywriting, a few members of the team share their opinions. Read more