Education 11 Sep 2018 Are international students customers, clients or cash cows? Attracting, retaining and delighting international students is a major challenge for WA’s universities, writes Ruth Callaghan, who recently moderated the Read more
Communications 31 Oct 2016 How to speak to Gen Z Speaking to the grandchildren of the Baby Boomers — the nebulous group known as Gen Z — can drive marketers Read more
Engagement 1 Nov 2021 The value of community sponsorships When it comes to assessing whether your community sponsorship is valuable, it is time to talk about intangible benefits. Yes, Read more
Communications 1 May 2020 COVID-19: managing the morale of your staff through the pandemic You may not be able to stop by someone's desk or take them out for a coffee but there are little things we can all do each day to minimise negative feelings and make our co-workers feel more comfortable. Read more
Property & Construction 29 Mar 2021 Introducing Skyline – A Targeted Commercial Property Content Platform Purple’s Skyline platform has been developed to ensure property players can deliver their stories to the right audience at the right time. Read more
News 4 May 2018 Beyond Utopia: What does Infrastructure WA mean for the property sector? Corporate Affairs Director Fran Lawrence looks at the announcement for an independent body, which should — finally — take the politics Read more