A white paper with a difference. It is our chance to look at life after the 80% double-vaccinated threshold is reached, the minimum level before WA is likely to lower its hard borders.
AUTHOR
Ruth Callaghan
Ruth uses two decades of experience as a media strategist, communications adviser and journalist to develop, deliver and distribute messages that cut through.
She specialises in providing strategic digital and content services for clients, using the principles of newsworthy and engaging content to tell compelling stories. She is a skilled media trainer and works with professionals both within and outside the communications industry to develop their digital, writing and media skills.
Ruth’s work in this field has included developing digital and inbound marketing strategies for clients, including use of lead generation software, content marketing and social media. She works with emerging technologies including virtual reality in campaigns and continues to write for publications including the Australian Financial Review.
When not distracted by the next shiny digital tool, Ruth likes to holiday in cooler climates with her family or hang out with her stubborn Scottish Terrier Maisie.
We don’t claim to know all the answers, or how the risks and rewards of reopening will play out. But we can share the insights gathered from our work with clients across the spectrum, and identify the questions, strategies and tactics that will help inform your response in the months to come.
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