Purple news 15 Apr 2024 Cannings Purple becomes Purple as part of a new brand identity The change simplifies our brand, while still embracing our origins and capturing the strength and diversity of our agency. Read more Branding
Digital 6 Feb 2023 What a children’s book taught me about fine-tuning generative AI When I was a child, there was a book I loved by the name of Amelia Bedelia. Amelia Bedelia was Read more Digital
Media Relations 25 Jan 2023 Pitch perfect – how to reach journalists in a new media environment With ever-shrinking newsrooms and the emergence of alternative platforms, getting your media pitch picked up and published will be a Read more Corporate Affairs
Digital 18 Nov 2022 3 things we can learn from Elon Musk about employee value propositions The online comments are the kinds of things any employer would love to hear about their business and their culture. Read more Branding
Digital 3 Nov 2022 I’m a Twitter quitter— why I have to break up with my favourite social network It’s over. I mean, it’s probably over. I mean … it’s over but I’m not quite over it yet. My Read more Branding
Communications 25 Oct 2022 Can ethics coexist with corporate sponsorships? Sponsoring a sporting team or an event is one of the oldest and most effective ways for a business to Read more Corporate Affairs
Communications 16 Sep 2022 Purple named Employer of Choice for 3rd consecutive year Purple is delighted to have once again been recognised as a winner for Employer of Choice in this year’s Australian Read more Branding