Digital 18 Nov 2022 3 things we can learn from Elon Musk about employee value propositions The online comments are the kinds of things any employer would love to hear about their business and their culture. Read more
Digital 20 Dec 2023 What can we do with a whole year’s worth of data? Data. Not exactly the most colourful four-letter word. It can be a subject as dry as the Simpson Desert, but dig a little deeper, and it can reveal an oasis, with enormous and often largely untapped potential. Read more
Crisis & Issues 25 May 2021 Can you build brand equity from a crisis? Qantas did In the deep and chilling midst of a crisis, we believe it is possible to still demonstrate to stakeholders your purpose and your values, and Read more
Digital 31 Jan 2024 Navigating the Uncanny Valley: AI Video’s Evolution and Impact in 2024 Now chat based AI is a new everyday norm for many people, will we see AI video make its way out of uncanny valley and into the mainstream this year? Read more
Crisis & Issues 14 Feb 2017 Happy New Year! Now get ready for crisis If you are operating publicly in 2017 it’s likely you will face at least one social media crisis, Ruth Callaghan Read more
Crisis & Issues 26 Aug 2021 Why a cyber attack crisis requires a different comms response Most crises centre around a distinct or discrete event. An accident. A fatality. A failure of critical infrastructure. And although Read more