Purple shortlisted for Asia-Pacific Financial Consultancy of the year


Purple 22 Aug 2018
2 mins
The Purple Team

Leading strategic communication agency Purple’s continued growth has been recognised with a shortlisting in the world’s biggest public relations awards.


The firm was this week announced as a finalist in the 2018 Financial PR Consultancies of the Year for the Asia-Pacific region in the prestigious SABRE Awards.


Purple Managing Director Warrick Hazeldine said the agency’s recognition as a finalist reflected its strong strategic approach and commitment to delivering insight, influence and innovation.


“This year has reflected a coming of age for Purple – moving into new offices in the centre of Perth, growing our team to 40 people and embarking on a clear strategic direction,” Mr Hazeldine said.


“Our stated purpose, to ‘start and shape conversations that matter’, drives every decision we make and resonates with our people and clients alike.


“Purple’s commitment to innovation is demonstrated by the launch this year of our own professional news hub, the268.com.au, significant expansion in our capacity to create and distribute tailored digital content, the appointment of our first Chief Innovation Officer, and our pioneering work in preparing clients to deal with notifiable data breaches.


“We remain market leaders in investor relations, government relations and corporate affairs and in the past 12 months we have greatly grown our stakeholder engagement offerings.


“To be recognised as a finalist for an award of this nature shows the success of the foundations we have built to help drive the next phase in Purple’s growth and evolution.”


In announcing the finalists, the SABRE Awards committee noted the agency’s ability to adapt to changing market conditions and foster a positive culture.


“Purple has built a thriving corporate and financial business in a challenging environment, filling a gap in the market that followed the decline of some of Australia’s prominent financial PR pioneers,” SABRE Awards founder Paul Holmes said.


“Mergermarket’s rankings put the firm just outside the top 10 in Asia-Pacific in terms of the volume of M&A work last year (a dozen deals) and it is holding on to a top 20 spot so far this year.


“But the firm has plenty of expertise beyond the transaction space: in crisis communications, public affairs, ongoing investor relations and broad corporate affairs.


“Purple is known for a collaborative, team-first culture, which was undoubtedly a factor in attracting some impressive new talent in recent years: former Deloitte chairman Keith Jones joined to chair the board two years ago, and the past year has seen an emphasis on stakeholder engagement capabilities and media outreach.”


Established by leading international public relations expert Paul Holmes, the SABRE Awards are the world’s largest PR awards programme and recognise superior achievement in branding and reputation across North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa.


The winners of the 2018 Asia-Pacific SABRE Awards will be announced in Singapore on September 11.


Purple is a previous winner of Australasian Consultancy of the Year at the 2015 awards and was also a finalist in that category in 2016 and 2017 and in the Financial Agency of the Year category in 2015.


In 2017 Purple received an Asia Pacific Excellence Award for crisis communications, for work supporting Australian mining and construction company Macmahon during a hostage situation in Nigeria.