Digital 6 Feb 2023 What a children’s book taught me about fine-tuning generative AI When I was a child, there was a book I loved by the name of Amelia Bedelia. Amelia Bedelia was Read more
Digital 7 May 2019 Why I finally ditched my iPhone (and what I learned) I got my first iPhone (the 3GS) in 2009. At the time, it felt like taking a quantum leap from Read more
Digital 18 Jan 2021 Why is the internet telling you to drop WhatsApp? There’s a lot of noise on social channels right now from people who are switching from WhatsApp to other messaging Read more
Media Relations 10 Dec 2017 If your business was on the nose would you know? It’s time to re-examine media monitoring, writes Sarah-Jane Aston, thanks to a revolution in data. Preparing a media monitoring report Read more
Design & Branding 28 Jun 2021 4 ways to better brand recognition What is brand recognition? Brand recognition is exactly what you might expect. It’s how your stakeholders and members of the Read more
Digital 24 Apr 2020 The 268 wins major international communications award Purple has become the first communications consultancy based in WA to be recognised at the Gold Quill Awards. Read more