Design & Branding 28 Jun 2021 4 ways to better brand recognition What is brand recognition? Brand recognition is exactly what you might expect. It’s how your stakeholders and members of the Read more
Design & Branding 11 Apr 2018 Why ‘The 268’? There’s method to choosing a sub-brand What’s in a name? For businesses, just about everything. Think of the difference between Twittr, the original social media site Read more
Digital 7 Feb 2017 #SocialStars Halfway point – how are the parties performing? We are more than half way through the WA Election campaign, and Purple has been watching the performance of the Read more
Digital 11 Dec 2019 Disney drama highlights important data breach trend The drama-filled launch of Disney + wasn't what the content giant might have hoped for - but it did highlight an important trend in data breaches in Australia and around the world. Read more
Content & Video 23 Aug 2022 Why is content getting so chatty? Water cooler chats have long been a staple of the office environment, a work break to share on any subject Read more
Digital 29 Oct 2020 From Street To Tweet: Citizen journalism and embracing the tweet In 1960, journalist A.J. Liebling wrote that “freedom of the press is guaranteed only to those who own one.” Meaning, it was Read more