Digital 16 Mar 2023 Disrupting the disruptor: Move over ChatGPT, hello GPT-4 ChatGPT has revolutionised the way we work since its November launch - now its new upgrade, GPT-4, promises to be even more transformative. Read more
Digital 18 Jan 2021 Why is the internet telling you to drop WhatsApp? There’s a lot of noise on social channels right now from people who are switching from WhatsApp to other messaging Read more
Design & Branding 10 Dec 2018 Six ingredients to a healthy brand Here are some simple and easy tips for optimising your existing brand or developing a new one. Don’t try to Read more
Crisis & Issues 7 Nov 2019 Why deep fakes should trigger deep thinking We’re at an interesting point in our history when it comes to identity manipulation. And the consequences could be alarming. Read more
Politics 6 Jan 2022 A year in the making Purple had a big year in 2021; helping hundreds of clients achieve their strategic goals, welcoming many new members to Read more
Design & Branding 14 Jan 2019 The difference between PR and advertising (and why they are sometimes the same) What’s the difference between public relations and advertising? I get asked this a lot, even by people in each respective Read more