Queensland office open for business

Purple 9 Oct 2018
2 mins

We’re excited to announce that we have expanded into Queensland, with experienced adviser Peta Baldwin appointed to lead our new practice.

The opening of a Brisbane office will further boost our ability to service existing clients – several of which have operations in Queensland – and there are natural synergies between the West Australian and Queensland markets.

“Many of our clients continue to grow in the Queensland market and we’re committed to supporting their growth,” Purple Managing Director Warrick Hazeldine said.

“They will be in capable hands with Peta’s appointment. Peta brings strong investor relations expertise and well-developed insights into the wider Queensland market and she is familiar with the issues that are important to the resources and energy sector – having worked in-house at AngloGold Ashanti, Mount Isa Mines and Alcoa and consulted to listed companies such as Goldfields, Diamondcorp, Petra Diamonds and TanzaniteOne and their mining contractor partners.

“Peta also has knowledge of government process and policy, which is a skill valued by all our clients, and strong credentials in crisis communications planning, most recently having been part of the team which developed a multi-agency framework for Biosecurity Queensland.”

Peta is looking forward to spearheading our growth into Queensland.

“I’m delighted to join a consultancy that has such a strong background in investor relations, which is something I’m very passionate about,” she said.

“I look forward to working with Purple’s established clients in their Queensland operations and also to connecting with new clients and helping service their needs in an economy which has the resources industry as a leading growth sector.”

Chief executive Annette Ellis, Managing Director Warrick Hazeldine and Queensland State Director Peta Baldwin.

The opening of the Brisbane office continues sustained growth for Purple.

We are one of Australia’s leading fully-integrated communications consultancies offering expertise in investor relations, government relations, corporate affairs and design and digital.

Peta Baldwin – State Director, Queensland
Ph: 0455 081 008
Email: pbaldwin@canningspurple.com.au

For full biographies of the Purple team, please visit https://purple.au/our-people/.

About Purple:

Founded: 2004

Staff: 40

Purple is ranked as the largest Public Relations business in WA according to the BNIQ Search Engine.

Major shareholders: WPP AUNZ (ASX: WPP) 49 per cent; Directors 51 per cent.

Visit: https://purple.au

Investor Relations: Advised on 15 M&A transactions in 2017 with a combined value of $1.1 billion – placing first on Business News’ PR League table in Australia.


  • 2017 Asia Pacific Excellence award for crisis communications
  • 2015 SABRE Awards Australasian Consultancy of the Year
  • SABRE Awards finalist 2016, 2017 and 2018
  • 2015 Asia Pacific Excellence Awards Association Award for #heartofgold campaign
  • 2015 Public Relations Institute of Australia Golden Target Award for best integrated marketing and communication campaign strategy.