Communications 7 Jul 2021 Did you know your employees are your influencers? One of the biggest and latest trends in social media marketing is influencer marketing. With more than 4.14 billion active Read more
Crisis & Issues 12 Aug 2020 Not if, but when: preparing for the inevitable cyber attack For many businesses, the threat of a cyber attack and loss of vital data is inevitable. So how do you prepare to manage that? Read more
Communications 31 Oct 2016 How to speak to Gen Z Speaking to the grandchildren of the Baby Boomers — the nebulous group known as Gen Z — can drive marketers Read more
Digital 27 Apr 2021 How Spotify uses data to tell a story Big data can feel scary. Data collection is seen as a giant absorbent sponge, soaking up any and all information from consumers. At least, that’s the sentiment shared by 70% of Australians. Yet Read more
Digital 22 Jan 2021 Build Your Personal Brand in 2021 Welcome to 2021 and the growing era of ‘ME’. The era where people are celebrated over companies. For decades, businesses Read more
Digital 6 Feb 2023 What a children’s book taught me about fine-tuning generative AI When I was a child, there was a book I loved by the name of Amelia Bedelia. Amelia Bedelia was Read more