Director
Emily joined Purple in July 2024 following her tenure as interim Executive Director and Deputy Executive Director of the Property Council of Australia (WA Division). A respected advocate for the property industry, she brings extensive experience in policy development, advocacy, government relations, and corporate communications.
Emily is a specialist in crafting inspired, data and research-driven solutions to address policy and organisational challenges. She excels in media and stakeholder-led campaigns, leveraging clear and consistent strategic messaging, effective stakeholder optimisation, and robust social media engagement to achieve desired operational and financial outcomes.
A passionate advocate for positive change, Emily is dedicated to empowering the industry to foster the creation of vibrant cities, establish and maintain inclusive and sustainable communities, facilitate the delivery of diverse and affordable housing, and contribute to a robust and resilient Western Australian economy.
Before joining the Property Council, she delivered successful media, data, and stakeholder-led campaigns across a diverse range of industries. Emily holds a Bachelor of Law and a Bachelor of Politics, Government, and International Relations, and is a respected, well-reasoned influencer and trusted advisor – accomplished in engaging and negotiating with a broad cross-section of stakeholders including diplomatic and political classes, senior government officials, C-suite executives, and media.
Consumer
Perth Perception Survey 2024: Gen Z optimistic about city’s future
They’re often painted as disengaged, disillusioned or disinterested – but...
Design & Branding
How to know when it is time to rebrand
Although every organisation is distinct and the motivations for rebranding...
News
WA State Budget snapshot
Moderating economic growth is set to shrink Western Australia's future...
Resources, Energy & Utilities
Buoyant mood at energy conference
Here are some of the key take-outs from AOG energy...
Digital
Metamorphosis – the changing face of Australian communications
There is more on the table than money.
ESG actions a wake-up call on greenwashing
Australian-first court actions on greenwashing make it clear that companies...
Purple news
Cannings Purple becomes Purple as part of a new brand identity
The change simplifies our brand, while still embracing our origins...
Privacy: a very public matter
Proposed changes to the Privacy Act are coming and the...
Mandatory Reporting: It’s coming, and you need to start planning now
The Federal Government's new mandatory reporting requirements apply to businesses...
Are you a ChatGPT business or Copilot company? (It’s a trick question)
The short answer is why not both?