Emily joined Purple in July 2024 following her tenure as interim Executive Director and Deputy Executive Director of the Property Council of Australia (WA Division). A respected advocate for the property industry, she brings extensive experience in policy development, advocacy, government relations, and corporate communications.

Emily is a specialist in crafting inspired, data and research-driven solutions to address policy and organisational challenges. She excels in media and stakeholder-led campaigns, leveraging clear and consistent strategic messaging, effective stakeholder optimisation, and robust social media engagement to achieve desired operational and financial outcomes.

A passionate advocate for positive change, Emily is dedicated to empowering the industry to foster the creation of vibrant cities, establish and maintain inclusive and sustainable communities, facilitate the delivery of diverse and affordable housing, and contribute to a robust and resilient Western Australian economy.

Before joining the Property Council, she delivered successful media, data, and stakeholder-led campaigns across a diverse range of industries. Emily holds a Bachelor of Law and a Bachelor of Politics, Government, and International Relations, and is a respected, well-reasoned influencer and trusted advisor – accomplished in engaging and negotiating with a broad cross-section of stakeholders including diplomatic and political classes, senior government officials, C-suite executives, and media.

EMAIL Emily

EXPERTISE

Emily's Articles

Read more articles

Consumer

Perth Perception Survey 2024: Gen Z optimistic about city’s future

They’re often painted as disengaged, disillusioned or disinterested – but...

Read

Design & Branding

How to know when it is time to rebrand

Although every organisation is distinct and the motivations for rebranding...

Read

News

WA State Budget snapshot

Moderating economic growth is set to shrink Western Australia's future...

Read

Resources, Energy & Utilities

Buoyant mood at energy conference

Here are some of the key take-outs from AOG energy...

Read

News

ESG actions a wake-up call on greenwashing

Australian-first court actions on greenwashing make it clear that companies...

Read

Purple news

Cannings Purple becomes Purple as part of a new brand identity

The change simplifies our brand, while still embracing our origins...

Read

Digital

Privacy: a very public matter

Proposed changes to the Privacy Act are coming and the...

Read

Resources, Energy & Utilities

Mandatory Reporting: It’s coming, and you need to start planning now

The Federal Government's new mandatory reporting requirements apply to businesses...

Read