Emily joined Purple in July 2024 following her tenure as interim Executive Director and Deputy Executive Director of the Property Council of Australia (WA Division). A respected advocate for the property industry, she brings extensive experience in policy development, advocacy, government relations, and corporate communications.

Emily is a specialist in crafting inspired, data and research-driven solutions to address policy and organisational challenges. She excels in media and stakeholder-led campaigns, leveraging clear and consistent strategic messaging, effective stakeholder optimisation, and robust social media engagement to achieve desired operational and financial outcomes.

A passionate advocate for positive change, Emily is dedicated to empowering the industry to foster the creation of vibrant cities, establish and maintain inclusive and sustainable communities, facilitate the delivery of diverse and affordable housing, and contribute to a robust and resilient Western Australian economy.

Before joining the Property Council, she delivered successful media, data, and stakeholder-led campaigns across a diverse range of industries. Emily holds a Bachelor of Law and a Bachelor of Politics, Government, and International Relations, and is a respected, well-reasoned influencer and trusted advisor – accomplished in engaging and negotiating with a broad cross-section of stakeholders including diplomatic and political classes, senior government officials, C-suite executives, and media.

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Emily's Articles

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Government Relations

Behind the shuffle: What Canberra’s cabinet moves mean for WA

With a record majority and the biggest caucus since Federation,...

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Government Relations

Renewables power Labor to victory, as nuclear sinks the Coalition

With Labor clinching a record-breaking victory in the 2025 Australian...

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Government Relations

2025 Federal Election analysis

Purple experts wrap up the Federal Election2025. Saturday night's watershed...

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Government Relations

Opposition cabinet announced

Opposition Leader Basil Zempilas and Leader of The Nationals WA...

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Government Relations

Petrol or power bills? The election question no one’s saying out loud

This week, the stage was officially set. With Jim Chalmers...

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News

Decoding the fiscal forecast: what does the Budget mean for business?

The 2025-2026 Federal Budget was brought on in its full...

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Politics

WA Cabinet reshaped to mirror future of State’s economy

Today's broad-brush reshuffle of the Cabinet that will lead the...

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Purple news

Lawrence to lead Purple

Fran Lawrence has been appointed Chief Executive Officer of Purple,...

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Communications

We need to talk: Three internal communications tips to kickstart 2025

The majority of employees in Australia and New Zealand do...

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Government Relations

Maximising a rare advocacy opportunity for WA local governments in 2025

The 2025 political landscape in Western Australia presents a rare...

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